GREEN FLASH KICKS OFF 2017 ANNUAL TREASURE CHEST PROGRAM
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RAISING FUNDS FOR BREAST CANCER CHARITIES FROM COAST TO COAST WITH NEW BEER RELEASE AND EVENTS IN SEPTEMBER & OCTOBER
This week, Green Flash Brewing Co. announces the lineup for their 2017 “Treasure Chest” fundraising program. This is the craft brewery’s 7th annual beer release and special event series to raise funds for breast cancer charities. This year, the new beer released for the program is an IPA brewed with passion fruit, and it will be available on-draft in 37 US states, supported by a dynamic, on-premise, tiki-themed event program in key cities. Treasure Chest beer will be available on draft beginning in September and October 2017. Green Flash kicked off the fundraiser this past weekend by hosting the 7th annual San Diego Treasure Chest Fest – a rare beer and food pairing experience at their Cellar 3 barrel-aging facility. For the 4th year running, Green Flash will host Treasure Chest Fest at their Virginia Beach brewery on October 15th.
Raising money for the fight against breast cancer is a cause that has an especially personal connection for the founders of Green Flash. Brewery Co-Founder, Lisa Hinkley is a breast cancer survivor and is passionate about giving back to those whose lives have been affected by this disease. Through the Treasure Chest program, the brewery has raised over $300,000 dollars for our national and regional charity partners including Prevent Cancer nationally and the Susan G Komen affiliates in San Diego and Virginia Beach.
“As a breast cancer survivor, I am encouraged to see the Treasure Chest program grow every year,” says Green Flash Co-Founder, Lisa Hinkley. “Through the unwavering support of our customers, distributors, and retailers, we are making strides in our efforts to raise money towards awareness and prevention, and I am hopeful the program will only continue to make a difference in the lives of individuals affected by breast cancer.”
Following are highlights and details of the 2017 Green Flash Treasure Chest national charity program:
Treasure Chest Fests – On West and East Coasts:
San Diego Fest: On August 27th, Green Flash kicked off the Treasure Chest initiative with their 7th annual San Diego Treasure Chest Fest. This popular event welcomed around 600 attendees and is the brewery’s most anticipated rare beer and food pairing event of the year. All proceeds from ticket sales are donated to Susan G Komen San Diego.
Virginia Beach Fest: For the 4th straight year, Green Flash will host Treasure Chest Fest at their brewery in Virginia Beach, VA. This year’s festival will feature rare beer and food pairings along with live music in the brewery’s sprawling beer garden. The event will take place on Sunday, October 15th.
-Treasure Chest Fest VA Beach tickets are available via eventbrite.com
-100% of the profits from ticket sales are donated to support Susan G Komen Tidewater.
Treasure Chest on-premise events from coast-to-coast:
During September and October, Treasure Chest on premise events are scheduled in select US cities in 37 states, which is a significant increase from last year’s initiative. Participating bars and restaurants in each area will co-host Treasure Chest events ranging from complex beer pairing dinners to lively tap takeovers with the Treasure Chest 2017 beer and other Green Flash specialty brews. This year, several national retail chains will be hosting events and featuring the beer including: Alamo Drafthouse, Flying Saucer, Growler USA, Hop Cat, Pies & Pints, Pizza Press, Stout Burgers and Yard House. Guests who attend these events may receive Treasure Chest commemorative items as well as have the opportunity to donate directly to the charity partners.
This year, the events will take place throughout key cities in Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Maryland, Delaware, Massachusetts, Michigan, Minnesota, Mississippi, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin. Consumers can locate an event via greenflashbrew.com/treasurechest2017/
ABOUT THE BEER:
Treasure Chest 2017 | IPA with passion fruit
Every year since 2011, Green Flash introduces a new Treasure Chest beer to benefit breast cancer charities. This year’s offering is a bright and tropical IPA featuring Green Bullet, Warrior, Citra, Cascade, and Simcoe hops. It is infused with passion fruit tea and is 5.7% ABV | 65 IBU
About The Treasure Chest Program:
Established in 2011 by Green Flash Co-Founder and breast cancer survivor Lisa Hinkley, Treasure Chest is an annual fundraising program to raise money for breast cancer charities. Each year, the brewery releases a limited-edition beer and hosts events from coast to coast. The program has raised over $300,000 for Prevent Cancer at the national level as well as regionally for Susan G. Komen San Diego and Susan G Komen Tidewater (Virginia Beach, VA).
